Photojournalism is Subjective NOT Objective Essay examples -- Photogra

Photojournalism has long been considered to have a tradition of reflecting the truth. It has been a major element in newspaper and magazine reporting since the early 20th century. It was probably only about a century ago when people believed that what they saw in photographs was factual. This impact of visual image as seen by the viewer was based on the old belief that "the camera never lies". Wheeler says that photojournalism has "acquired a special standing in the public mind, a confidence that photo can reflect reality in a uniquely compelling and credible way." (Wheeler T, 2002, p. 3) This acquisition is formed by a creation of a powerful picture, which is the combination of both truthfulness and visual impact. "In general, photojournalism is defined as a descriptive term for reporting visual information through various media such as newspapers and magazines." (Newton J, 2001, p. 3) The mid-20th century saw the rise in photojournalism. As Wheeler (Wheeler T, 2002, p. 3) mentioned , "by World War II, America had become a certifiably visual, predominantly photographic culture." Photography is a form of visual representation of events to the public. It is traditionally defined as ‘writing with light'. Photography was more than factual recording of truthful observation. It could be an expression of emotional reaction to life. Although photography has always been thought of as the capturing and the reflection of truth, the discussion of ‘manipulated photography' is often brought up. However, before any debate of manipulated photography, one must begin with the "recognition that photography itself is an inherent manipulation." (Wheeler T, 2002) Ever since its beginnings, photography is subjective, it is not absolute reality and... ... impact of a photo illustration on an audience is far more powerful than a description through words. "Modern imaging technologies have given us new and powerful ways of handling photographs." (Ang T, 2000) Professional journalists have altered mass-mediated photos for reasons from tabloid sensationalism to political correctness. This is due to the fact that they believe the alterations are obvious enough to be instantly recognisable or so minor as to be ethically insignificant. Whatever the case is, the misuse of imaging technologies causes photo illustrations to loss its credibility and objectivity, thus destroying the status of photojournalism. As emphasised earlier, photography itself is a manipulation from its beginnings, this process of manipulation is further enhanced by imaging technologies. Hence, photojournalism cannot be claimed to be neutral and objective.

Blood Pressure

Hypertension A&P 1 Assignment 1 Amanda G. Smith ITT Tech Hypertension: Abnormal blood pressure above 120/80, Prehypertension systolic pressure ranging from 120 to 139 mm Hg or a diastolic pressure ranging from 90 to 99 mm Hg. Sage 1 Hypertension: Systolic pressure ranging from 140 to 159 mm Hg, diastolic pressure ranging from 90 to 99 mm Hg. Stage 2 Hypertension: Systolic pressure of 160 mm Hg or higher a diastolic pressure of 100mm Hg or higher. (WWW. Mayclinic. om/health/high-blood-pressure ) Blood pressure is the amount of blood your heart pumps and the amount of resistance to blood flow in your arteries, the more your heart pumps and the narrower the arteries the higher the blood pressure. It is measured by two numbers Systolic (top number: when the first heart beat is heard after releasing the pressure on the blood pressure cuff), and Diastolic (bottom number: the last heart beat heard when releasing the pressure on the blood pressure cuff. ) Hypertension is classified as a nega tive feedback system. (see figure on Pg. 728 7th edition A&P copy wright 2007 Elane N.Marieb &Katja Hoehn) Influence of selected hormones on Variables affecting blood pressure (see table 19. 2 Pg. 129 7th edition A&P copy wright 2007 Elane N. Marieb &Katja Hoehn) Organ systems involved Cardiovascular system Circulatory System Renal System Respiratory System With Hypertension the body is unable to maintain homeostasis because the heart is unable to maintain a proper heart rate. This may be due to a multitude of diagnoses the Pt. may have. Some Factors of Hypertension include: (Pg. 733, 7th edition A&P copy wright 2007 Elane N.Marieb &Katja Hoehn) Smoking: Nicotine enhances the sympathetic nervous system’s vasoconstrictor effects, thus narrowing blood vessels, and causing high blood pressure. Diet: Dietary factors that contribute to Hypertension, high intake of sodium: Causes the body to retain fluid, thus increasing blood pressure, saturated fats, cholesterol and deficiencies in certain ions (potassium, calcium, and magnesium. ) To little potassium: Potassium helps balance the amount of sodium in the cells, thus retaining to much sodium, thus retaining fluid and increasing blood pressure.Too little vitamin D: may affect an enzyme produced by the kidneys (renin) affecting blood pressure regulation. Obesity: being overweight can cause high blood pressure. Diabetes Mellitus Stress: Particularly Pts. whose pressure rises during a stressful event. Increase in your heart rate causing the heart to work harder and putting the Pt. at risk for a heart attack. Age: Clinically signs of hypertension usually show after age 40. Women are more likely to develop Hypertension after menopause. Medications: Birth control pills, illegal drugs, cold medications, decongestants. Chronic Hypertension is a common and dangerous disease that warns of increased peripheral resistance. An estimated 30% of people over the age of 50 are hypertensive. Although this â€Å"silent killerâ €  is usually asymptomatic for the first 10 to 20 yrs. , it slowly but surely strains the heart and damages the arteries. Prolonged hypertension is the major cause of heart failure, vascular disease, renal failure and stroke. Because the heart is forced to pump against greater resistance, it larges. When finally strained beyond its capacity to respond, the heart weakens and its walls become flabby.Hypertension also ravages the blood vessels, accelerating the progress of atherosclerosis. As the vessels become increasingly blocked, blood flow to the tissues becomes inadequate and vascular complications appear in the brain, heart, kidneys, and retinas of the eyes. Hypertension is defined physiologically as a condition of sustained arterial pressure of 140/90 or higher, the higher the pressure, greater the risk for serious cardiovascular problems. As a rule, elevated diastolic pressures are more significant medically, because they always indicate progressive occlusion and/ or hardeni ng of the atrial tree. (Pg. 733 7th edition A&P copy wright 2007 Elane N. Marieb &Katja Hoehn) Education to the PT. The Dr. has diagnosed you with Hypertension. I am going to explain what that means to you. I am also going to send you with some educational materials you can look over when you get home. Blood pressure is the amount of blood your heart pumps and the amount of resistance to blood flow in your arteries, the more your heart pumps and the narrower the arteries the higher the blood pressure.It is measured by two numbers Systolic (top number: when the first heart beat is heard after releasing the pressure on the blood pressure cuff), and Diastolic (bottom number: the last heart beat heard when releasing the pressure on the blood pressure cuff. ) You should pick up a small blood pressure monitor and take your blood pressure three (3) times a day. In the morning when you wake up, in the afternoon (lunch time) and in the evening before you go to bed. Also anytime in between wh en you feel your blood pressure to be abnormal. Take a note book and take down all the recordings with date and time. This you will bring back to the Dr. o he/she can proceed with your plan of care. This will also give you a good idea of what your blood pressure ranges. If the Dr. has prescribed any medications, be sure to follow the directions carefully. If you take too much it could result in your blood pressure dropping to rapidly. This will cause you to feel faint and dizzy. Please if you skip a dose contact the Dr. and again do not double up on the medication. Usually you can just take your next dose without any issues. If you are experiencing chest pain call 911 or go to the ER. Make sure you have a healthy diet, keep track of your sodium intake and if you smoke STOP.Make sure you exorcise regularly. Blood pressure runs differently for every person. Normal is 115/75 or 120/80,If it ranges 160 or higher diastolic or 90 or higher systolic contact the Dr. or go to the ER for a BP check. Complications if you do not follow your Dr. ’s orders. (WWW. Mayoclinic. com/health/high-blood-pressure) Heart attack or stroke: High blood pressure can cause hardening and thickening of the arteries, which can lead to heart attack, stroke or other complications. Aneurysm: increased blood pressure can cause your blood vessels to weaken and bulge, forming an aneurysm. If the aneurysm ruptures it can be life threatening.Heart failure: To pump blood against the higher pressure in your vessels, your heart muscle thickens. Eventually, the thickened muscle may have a hard time pumping enough blood to meet your body’s needs, which can lead to heart failure. Thickened, narrowed or torn blood vessels in the eyes: this can lead to vision loss. Weakened and narrowed blood vessels in your kidneys: this can prevent these organs from functioning normally and can lead to kidney failure. Sources used 7th edition A&P copy wright 2007 Elane N. Marieb & Katja Hoehn WWW. Mayoclini c. com/health/high-blood-pressure

The Existence Of God - 1304 Words

In this paper I’m going to argue that there exists only one God who is the most beneficent and the most merciful and that Blackburn’s claim for the existence of evil doesn t prove that there does not exist a God who is all knowing, all good and all powerful. Exposition:(349 words) In chapter five, Blackburn expresses his take on the existence of God. He believes that people with religious beliefs have to be evaluated â€Å"in terms of truth and falsity†. He thinks that that it is just the set of rituals or practices that people believe in without any proof or questioning because it spiritually satisfies them to most extent. Blackburn provides some arguments to show the existence of God. He gives ontological argument that God must exist to explain the world we live and how it all started which is like the indirect proof where existence of God is pretty much established by finding opposites of situations to explain the world and how everything is in order with no confusion. Then he supplies the cosmological argument that the existence of God is needed because of some cause to everything. Blackburn also goes on to describe the design argument that does not prove God’s existence with certainty but narrowly proves the existence to certain kinds of ob servation. Then there is â€Å"the problem of evil† that Blackburn describes. People want good things to happen in life but bad things also happen. Blackburn says how does an all-knowing, all-loving and all-powerful God permit evil stuffsShow MoreRelatedThe Existence Of God : God1305 Words   |  6 PagesThe existence of God has been in question for as long as mankind has existed and thought logically. Many questions have plagued the human mind in regards to God, and there have been many arguments drawn with the hopes of proving the existence of a supreme being whom we know as God. The â€Å"God† question has been presented to every individual at some point in their lives. It is a topic that will bring forth never-ending questions and an equal amount of attempted answers. Many philosophers have formulatedRead MoreThe Existence Of God s Existence1339 Words   |  6 Pagesidea of God. The existence of God is one of the most sought out topic that is frequently inquired. Is ther e really a God or is God merely a concept humans created to explain the unexplainable? And if God does exist, what makes him different from the rest of us? A well-known philosopher, St. Thomas Aquinas, introduced five proofs including the Cosmological Arguments of God’s existence, as well as explained some divine qualities that are associated with God. The nature of God’s existence is oftenRead MoreThe Existence of God1317 Words   |  6 PagesThe Existence of God For centuries, the idea of God has been a part of mans history. Past and present, there has always been a different integration consisting of the believers and the non-believers of God. The group of those who have faith in God tend to be related to one religion or another. On the other hand, the skeptics find the existence of God somewhat puzzling and try to seek the answers through scientific methods. Even as of today with all the modern technologies and the developmentRead MoreThe Existence Of God2601 Words   |  11 Pagesstatements established about the unseen and natural forces since the beginning of time. It gave rise to questions such as: Do aliens exist? Is there a world of the unseen? Life after Death and the most popular question since the beginning of times, Does God exists? And the answer is ‘yes’. Here is how I will justify my stance. Imagine yourself walking in the middle of a desert, which shows no signs of life regardless of which ever direction your eyes turn to. When, suddenly, you see something reflectingRead MoreGod s Existence Of God936 Words   |  4 PagesNot Be Afraid to Explore More Than One Religion God’s existence sometimes does not exist to certain people. When it comes to the teaching and knowledge about God many people are not aware because they have never been taught about how God appeared on the earth. I choose this topic because I was one of those people who has never really been raised around certain religion nor about the teaching how God came to be. However, I have been taught that God does exist and that his son Jesus are the reason forRead MoreThe Argument On The Existence Of God1629 Words   |  7 PagesThe idea of God has been a part of man’s history for centuries. Since time began there has been various combination of believers, and non-believers. Individuals who believes in God, belong to many different religion. Whereas, skeptics find the existence of God somewhat baffling, and have continually sought answers to His existence through scientific methods. As the world progresses in scientific, and technological advancement, the human race still face s the question of God’s existence. Many philosophersRead MoreAtheism And The Existence Of God Essay1294 Words   |  6 Pagesevident fact that God exists. Whereas some atheists would claim that the theists bear the burden of proof since they are making supernatural claims. In the following essay I will be discussing both opinions on this matter, and perhaps show how the burden of proof lies on both of them and neither of them. I will begin this discussion by defining the recurring terms during the discussion on the existence of God. Traditionally the three attitudes one could hold towards the existence of God are theism, atheismRead MoreEvil And The Existence Of God1147 Words   |  5 PagesThis essay is based on how the problem of evil attacks head on into the existence of god who is all good, all powerful and all knowing. The problem of evil is a wide area that can t be outrun easily. The concept of evil has been problematic to many philosophers. When speaking about evil, we all have the idea that is the absence of good. For some religious people, Evil has been described as a supernatural force, although for others is been described as part of the human nature. Blackburn mainly raiseRead MoreEssay on The Existence Of God908 Words   |  4 PagesPopular Arguments For The Existence Of God The Ontological Argument One of the most important attempts to demonstrate the existence of God is the ontological argument of Saint Anselm, an 11th-century theologian. Anselm’s argument maintains that God, defined as the greatest being that can be conceived, must exist, since a being that does not exist would by virtue of that fact lack an attribute that contributes to its greatness. Critics have questioned, however, whether existence actually contributesRead MoreThe Arguments For The Existence Of God1056 Words   |  5 PagesNovember 2015 Rough Draft for The arguments for the Existence of God. The question Does God Exist? is a well-known asked question in the world. Most people believe they know the answer to it. The religious people would say, well of course he does, while the non-religious people or atheist would say no He does not exist. Because evil exist and chaos exists, God cannot be all-powerful. In the modern world, there are many different opinions as to whether a God exists or not. This has been an issue of great

Designing A New Automated Customer Service System

In the modern business scape, the reality for many companies is to design practices in accordance with customer expectations, specifically with regards to the ever-increasing need for digital options. This is the case for many industries, with many pondering on how to go about addressing the issue. Bogers Media is one such company to have taken the liberty of not only addressing but also designing, with the intent to implement, a new automated customer service system based on machine learning. Of course, this is not the first of its kind but, if used correctly, it may be among the first in Bogers’ particular industry. Automated customer service systems have been integrated into various companies’ strategies yielding optimal results. Starbucks saw a measurable profit increase after implementing their Mobile Order and Pay program. It goes without saying the essentiality of observing what others have done in this field, inciting an understanding of the risks and challenges associated with such an endeavor. For this purpose, let us observe the National Library of Medicine (NLM) and their virtual representative, Cosmo. Due to the size of their catalogue, the NLM had integrated Cosmo as an addition to their already present call centre to streamline the process with those who had simpler and/or fewer questions to ask. According to representatives of the NLM, the advantages of this system include â€Å"a simpler navigation tool, an alternative for people who preferShow MoreRelatedThe Development of Operation Management Essay1211 Words   |  5 PagesOperation Management Operations management refers to the management of all activities directly involved in the creation of goods/services through the conversion of inputs into output. It consists of the following process capacity planning, forecasting, inventory management, buying and maintaining material, quality assurance, motivation of employees, scheduling, and making decision on where to allocate facilities. The four functions of management include operations, marketing and finance. FinanceRead MoreAssignment 2: Organizational Structure Essay1633 Words   |  7 Pagesthe results can be used to redesign a customer service job for efficiency. I will develop two strategies that HR professionals can in the selection for a customer service position using a Fleishman Job Analysis System. I will examine the challenges for designing this job for efficiency and suggest two ways to redesign it. Finally, I will propose three ways a HR manager can use the information from a job analysis to measure the performance of customer service representatives. One of the mostRead MoreHow Does Standardized Web Protocols Contribute The Success Of These Efforts?1158 Words   |  5 Pagesinvesting $15 million implementing an ERP system, Cisco spent the next two years investing $100 million in web-enablement initiatives. Why did they do that? How did standardized web protocols contribute to the success of these efforts? The Cisco Company began its web development in the early 1990s and that was an attempt which made them to move forward for the web enablement after the big investment on the ERP system. There were major benefits associated with the system and the big investment of almost 100$millionRead MoreEssay on Electronic Payment System1391 Words   |  6 PagesElectronic Payment System I. Introduction With the continuing rapid growth of E-commerce, transactions on the Internet have been increasing exponentially. And such transactions require some reliable and secure payment systems. In fact, one of the key factors in the success of E-commerce is the development of convenient, reliable and secure electronic payment system. To understand the issues and current activities regarding the developmentRead MoreEssay On Customer Loyalty1097 Words   |  5 PagesImproving Customer Loyalty and Satisfaction with NetSuite ERP Integration of eCommerce Activities Improving Customer Loyalty and Satisfaction with NetSuite ERP Integration of eCommerce Activities Most marketers--in both the B2B and B2C areas--invest heavily in software and features designed to improve customer satisfaction. However, many decision-makers discover that the most effective investment for cost-value returns is integrating ERP software to automate many internal and customer-facing applicationsRead MoreShould a Computer Grade Your Essays?1499 Words   |  6 PagesPerleman, Mark Shermis, and Ben Hamner, introduced over 16,000, K7-12 standardized school tests to the AES (automated essay scoring software) to compare results of hand-scored essays; the results appeared to produce a more accurate grade, however, no official statistical studies were performed to accurately maintain the claim. Essay Raters (e-Rater), developed by the Educational Testing Service (ETS), allowed Perelman to access, and analyze the technology. ETS uses vocabulary and content to scoreRead More American Airlines Essay641 Words   |  3 Pagesairline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that this company has and the image that they are trying to keep in every day activities make each day an inevitable challenge for its employees. This company has 69 years in the industry. It is one ofRead MoreBusiness Process Essay1176 Words   |  5 Pagesparts of automating business processes, is studying the process, mapping the bottlenecks and designing a solution that maximizes the value of your people, process and data. Many companies have disparate systems that include legacy systems, siloes of data and mismatched solutions. A digital workflow can be designed that connects separate legacy systems and eliminates manual data entry for multiple systems, as well as the errors that can occur in manual processing. This is also why many companies thatRead MoreCase Study of Designing a Self-Service Disaster Recovery Plan1092 Words   |  5 PagesTITLE: Case Study of Designing a Self-Service Disaster Recovery Plan 1.0 Issues regarding disaster recovery plan (DRP) Disaster recovery plan (DRP) is a clearly defined and documented plan of action for use at the time of a crisis. Typically a plan will cover all the key personnel, resources, services and actions required to implement and manage the DR process (comission, 2014). A large US public power provider, with millions of residential and business customers, needed to rethink itsRead MoreA Plan For Physical And Digital Security Protocols1352 Words   |  6 Pagess payment processors offer compliance tools for businesses they serve. It s essential that companies implement PCI standards. Developing a plan for physical and digital security protocols is essential if companies want to avoid fines, penalties, customer lawsuits and even cancellations of their payment processing privileges due to security breaches caused by noncompliance. 8. PCI Compliance Guide The compliance required for B2B companies includes implementing training programs for employees to educate

Parallels between Emily Dickinsons 39 and the Biblical...

In one of my favorite poems by Emily Dickinson, ‘39’ or [49] published in 1858, she almost parallels the life of Job in the Bible who lost all he had, but because he was faithful all of his loss was restored; I like that there are so many ways to interpret the loss and blame in this very short poem; for example, her loss could be a loss of possession or a loss of a child because â€Å"in the sod† could refer to either to an actual plot of land with its crops and the possessions that would come with it or to burying deceased children; to be a beggar could mean that she is literally poor and landless, which would mean that she had no way to provide for herself, or that she had no children and prayed for them; when she says that angels â€Å"reimbursed†¦show more content†¦In another one of my favorite poems by Emily Dickinson ‘1263’ or [1129], she subverts expectations by telling her audience to tell the truth, but to skew it, essentially tell ing them to lie; she writes on a lot of Christian themes so no one expects an advocacy of lying to be part of her poems; however I don’t think her purpose is to promote lying; it is more of a revelation that people love the lie, we don’t always really want truth when we ask someone’s opinion; often we want our own confirmed; here she tells us that telling the whole truth and nothing but the truth wouldShow MoreRelatedAmerican Literature11652 Words   |  47 Pagesfiction employs generic plots and characters fiction often tells the story of how an innocent young woman is tested by a seductive male Effect: ï‚ · ï‚ · ï‚ · ï‚ · patriotism grows instills pride creates common agreement about issues shows differences between Americans and Europeans Historical Context: ï‚ · ï‚ · tells readers how to interpret what they are reading to encourage Revolutionary War support instructive in values American Renaissance/Romanticism period of American Literature - 18001855

Learning disabilities and special education Free Essays

The Article on Learning Disability provided by Psychology Today details the various dimensions of learning disability which thrusts on the following: its definition, symptoms, causes, and treatment. To start off, learning disability refers to the child’s difficulty of translating to their brain what their visual and auditory senses produce. The symptoms of this disorder are categorized into the following: â€Å"language disorders, developmental speech disorders, academic abilities disorders†, and the other category which includes certain coordination disorders and learning handicaps not covered by the previous terms. We will write a custom essay sample on Learning disabilities and special education or any similar topic only for you Order Now There is no single concrete explanation to why this disorder has developed but several theories accounted several factors such as errors in fetal brain development, genetic, use of alcohol and drugs, problems during pregnancy, and toxins in the child’s environment. All of these factors contribute to one’s understanding of the existence of such kind of disorder. Several steps have been taken to minimize the adverse effects of this learning disorder such as medication and therapy (MedicineNet Inc, 2002). From a psychological standpoint, I appreciate the various theoretical offerings on the causes of learning disorder of this article. However, I believe that one of the important dichotomies in psychology was underrated by this work, i.e. the genetic vs. environment consideration. Although genetic factors complemented by the cellular basis of learning were considered, the social environment of the child definitely plays a role here as well. This article should have explored on this aspect too. Psychological studies, indeed, have shown that both genes and environment are major determinants of many major human processes (Smith et al., 2003). In addition, the socialization process goes with it too. Although this article is mainly about learning disabilities, the inclusion of Attention Deficit Hyperactivity Disorder, though spurious for this matter, is a beneficial one. It was able to present how learning disability becomes an inevitable consequence of the presence of ADHD. Further, it goes to show several remedial processes that one may undergo to defeat the effects of ADHD and learning disorder – such as medication, therapy, and educational options. The social impact of learning disorder was also mentioned in this article, which is a valuable aspect to look on. Children who suffer from this disorder also suffer from frustration and low self-esteem. Indeed, this is serious matter. The good thing is that several laws have been passed in relation to this problem. First, children with this disorder are guaranteed of free public education which is intended to respond to their specific needs (MedicineNet Inc, 2002). This is supported by a particular stipulation under section 200.2 of Part 2 Regulations of NYS school codes which specifies that an arrangement of special education programs and services for a preschool student with a disability shall be made. This is a very important undertaking in relation to the development of children with learning disorder (New York State Education Website, 2005). This regulation acknowledges the differences of children’s learning development and gives special focus and treatment on children with deficiency on this. How valuable is this if you would ask me? Very much as it goes to show that the state moves toward the enrichment of every member of the society and further, this move minimizes the inequality set forth by this kind of disorder. This claim can is substantiated by the Americans with Disabilities Act of 1990 which ensures equal job opportunity among people with learning disorder. This also orders employers to make reasonable accommodations to workers with this disorder (MedicineNet Inc, 2002). The importance of parental and academic factors in the detection of learning disorder, which was highlighted in the article, can also be seen on the Individual evaluation and reevaluation stipulation under 200.4 which states that developmental and educational information of the student must be gathered plus a physical examination, observation of the student in the educational placement, and a social history are all required (New York State Education Website, 2005). The need for social history underscores the importance of the child’s social environment as a determinant of LD, which is concurrent with the previous point that I have raised. Second, the importance of parental role was accounted for in this stipulation. The information gathered from the parent is required in the evaluation of students with learning disability. In conclusion, learning disability is as crucial as how we perceive it to be. It affects an individual’s normal functioning; and worse, it affects the attainment of one’s fullest potential. But on a lighter note, several measures have been formulated. Thus, the partnership of parents, teachers, and the state is an important element in assisting children with learning disorder. Further, this partnership has the capacity to help these children in attaining their precious little dreams. REFERENCES New York State Education Website (2005). Regulation of the Commissioner of EducationPart 200- Students   with Disabilities. Retrieved October 27, 2006 from Smith, E.E. et al. (2003). Atkinson Hilgard’s Introduction to Psychology 14th edition. Australia: Thomson Wadsworth. How to cite Learning disabilities and special education, Essay examples

Consumer Behavior Personal and Psychological Factors

Question: Discuss the cultural, social, personal and psychological factors that affect buying/consumer behavior of your service brand? Answer: Introduction A marketing team should then be considerate and go out of their way to learn the consumer behavior patterns in regards to their products. They must know what triggers the consumer to behave in certain ways and what they regard as important to them. This means that it is important for an organization to understand things from the perspective of the consumer. Our brand, cinema Hoyts is service brand that attracts its group of consumer hence the importance and relevance to know what affects their patterns socially, personally and psychologically (Hanna et al, 2013 p78). Through that way, the organization will be in a better position to satisfy the needs of the consumers and customize their needs and demands to what they would like changed or executed to their description and specific wants. All factors blend to influence the consumer in different ways hence affecting their patterns of buying or responding to any new product that an organization introduces to the public. Body Some of the cultural factors that affect the consumer behavior is the beliefs and attitudes that people have towards the cinema Hoyts. When people are misinformed about a particular subject, they tend to pass the ideas to the others that they interact with which forms a complete network of misinformed people who then push forward the negative aspect of a service (Gillett et al, 2015 p552). Most people lack information about Hoyts and hence give a negative reception to the service which then further affects the way they perceive the products and the rate at which they use the product. Most cultures perceive that women should not go to cinema halls as they are considered by the society as people with lose moral standards and such places are reserved for the men who should be there on their own. They claim that if the woman should visit such a place, they should be in the company of a man which is misplaced misconceptions. In order to curb the cultural behavior of the consumers and increase the rate at which both the male and female consumers can enjoy the services, the movie theatre ensures that they customize the movies they show to fit couples where both can come at the same time and enjoy (Maheswaran Shavitt, 2014). This has seen a positive increase in the number of women who come at the theatre to watch what shows. The personal factors on the other hand affect the consumer visiting at the theatres as they have to consider and weigh what is in offer for the day. For instance, one has to decide whether being at the theatres is worth their time depending on the type of movie in regards to their age and way of life. For instance, people who love having fun at night may not mind watching and attending the movies which show late in the night (Mullen Johnson, 2013 p16). Family movies may attract more people if they perceive that the movie on show the family values and adds to the wellbeing of their family. The economic power and the amount that people have on their hands also affect the buying patterns of the consumers. People with more cash on their hands will tend to attend the movies more than the people with less money for disposal (Claiborne Sirgy, 2015 p 20). Some people may also perceive watching movies at the theaters differently than watching at home which then forms the basis through which they make the decision on whether to visit the premises at Hoyts or buy a film and watch it at home. The amount of time that a person has also influences whether they get the time to relax through watching movies at their places of residence of they would rather visit the theaters to have a good time (Solomon, 2014 66). The psychological factors affect the consumer behavior in regards to Hoyts through the perception they have in regards to watching movies. People perceive things different and it may be hard to convince a consumer that the movies in the theatre will give one a good experience through the company at the movie and through the three dimension and four dimension services that they can provide at the enterprises. The message that Hoyts passes to the public may be interpreted differently by the people depending on their minds and attitudes towards movies. The beliefs and attitudes shape the mind and in the overall their personality and character that they portray towards the movies. For instance, a movie release may have the main actors dressed in ways that expose their skin and body. When the first consumer sees such an image they may perceive it as explicit and revealing too much while another second consumer may think that the movie has more to offer based on the fact that the actors po sed when they were naked (Becerra et al, 2014 p23). Such influences that make the consumers make the decision become the driving factor to the organization on what they will offer to the public depending on what they expect the consumers to perceive and make them decide on making a visit at the theatre for an experience. Conclusion An organization that masters the consumer behavior of its targeted and existing market becomes better at ensuring that they satisfy the needs of the clients despite the differences in the consumers. When an organization is aware of patterns of the consumers, then they work together to ensure that they provide what exactly the consumer needs (Juster, 2015 p56). Balancing the factors that trigger the consumer decisions in watching the movies as well as targeting the right people will help Hoyts maintain a good customer base. References Becerra, E., Henriquez, M.C. and Guzman, M.C., 2014. Perceived Security Risk on Consumer Purchase Behavior. LA-Latin American Advances in Consumer Research Volume 3, pp.23-45 Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 1-7). Springer International Publishing, pp 19-26. Gillett, P.L., Scott, R.A. and Davis, D.L., 2015. Shopping and Leisure Activity Patterns within the Elderly Consumer Segment: The Young-Old and Old-Old. In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference (pp. 552-552). Springer International Publishing. Hanna, N., Wozniak, R. and Hanna, M., 2013. Consumer behavior: An applied approach. Kendall Hunt Publishing Company, pp 78-89. Juster, F.T., 2015. Anticipations and purchases: An analysis of consumer behavior. Princeton University Press, pp56-67. Mullen, B. and Johnson, C., 2013. The psychology of consumer behavior. Psychology Press,pp9-17. Maheswaran, D. and Shavitt, S., 2014. 0)Issues and New Directions in Global Consumer Psychology.". Journal of consumer psychology, 9(2), pp.59-66. Solomon, M.R., 2014. Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ:prentice Hall, pp66-69.